Heyyy! I’m Siera Janaé, Founder of The LIGHTER Society
And I am a firm believer that you can turn pain and loss into power by using it to spark change that leads to the work and life you desire.
As a former caregiver to my mother, Janeane, who unfortunately passed away in 2013 from a terminal illness and the daughter of a father who died in June 2025 after years of living with disability, I have firsthand experience with trauma and loss. The complex trauma that came out of those experiences and others consistently used to make me feel stuck, unworthy, and powerless. However, those same experiences also led me to become giving and resilient, which I discovered once I became intentional about my healing. When I noticed trauma and loss creating a sense of stagnancy, unworthiness, and powerlessness for so many people in my community, I knew I had to help change that by empowering them to leverage trauma and pain for power and not defeat.
Regardless of whether you’re an executive at a Fortune 500 company, stay-at-home mother, or the president, trauma and loss don’t discriminate. The fact is an unhealed past prevents you from showing up powerfully in the present .
But the bright news is that by healing and being informed, you can still go on to live a vibrant life and have transformative experiences that enable you to heal after trauma and loss. And as someone who has already started doing the work- because the work is never 100 percent done- I’d love to help.
In fact, my greatest project and mission is to help as many people globally as possible reclaim power from hardship so they can live their best lives and become innovators that light up the world.
You can think of me not only as the Founder, but as the Guiding Light of this wonderful powerhouse.
Ensuring people become more trauma-informed is part of my work. However, helping you lead your life and do work you can feel proud of and satisfied with is my passion. I want you to direct and manifest whatever version of life you envision for yourself with courage instead of fear. And I want to give you the support you deserve as you aim to flourish out of the darkest parts of your past into the brightest part of your amazing future.
If you want these things too, you’re in the right place. Also, if you’re an organization seeking to understand how to communicate from a trauma-informed lens, you’re also in the right place.
The LIGHTER Society is a love letter to anyone who has ever experienced trauma and loss and is still courageous enough to use their inner light for good.
Short & Sweet Bio
Siera Janaé is a remarkably creative visionary determined to see more people believing they are powerful, competent, and valuable enough in business, at work, and within their personal lives. As the Founder of The LIGHTER Society, she strives to help individuals reclaim their inner light and go after their dreams, no matter how daring or trivial they may be to others. Her background as a young caregiver to her late mother, Janeane, sparked her lifelong mission to help people flourish out of their difficult pasts into their futures with an understanding of their value. She aims to help people center peace, creativity, purposeful and satisfying life work, and rest within their lives.
Siera graduated magna cum laude with a bachelor’s degree in business and communications. She is currently obtaining her Master of Arts degree in Trauma-Informed Leadership at Dominican University. She is a certified From Grief to Gratitude Grief Coach, NASM-certified Personal Trainer, and ACE-certified Group Fitness Instructor. Siera is a mental health advocate, skin and hair product lover, and nerd at heart. Currently, she lives in NYC with her Goldendoodle dog son, Paxton.